This study aims to determine which brow thickness levels were considered ideal, healthy-looking, young-looking, and sexy-looking by Koreans.The 163 women and 38 men who visited a brow bar were asked to view illustrations of 4 brow thickness levels defined in terms of the percentage of the eye width at the lateral canthus: very thin (VTn-1/6) (16% of eye width), thin (Tn-1/5) (20%), medium (Med-1/4) (25%), and thick (Tk-1/3) (33%) and to choose which they thought were ideal, young-looking, healthy-looking, and sexy-looking.Med-1/4 (61.2%) was the brow thickness most often considered to be ideal, followed by Tk-1/3 (17.4%) and Tn-1/5 (15.9%). VTn-1/6 was the least preferred (5.5%). Med-1/4 was the most preferred ideal thickness among both sexes. Tk-1/3 (40.8%) was the thickness most often considered to be young-looking, followed by Med-1/4 (35.3%) and Tn-1/5 (18.4%). VTn-1/6 was the least preferred (5.5%). Tk-1/3 was the most preferred young-looking thickness among both sexes. Tk-1/3 (48.8%) was the thickness most often considered to be healthy-looking, followed by Med-1/4 (30.8%) and Tn-1/5 (11.9%). VTn-1/6 was the least preferred (8.5%). Tk-1/3 was the most preferred healthy-looking thickness by women (52.2%), whereas Med-1/4 was the most common choice among men (39.5%). Tn-1/5 (40.8%) was the thickness most often considered to be sexy-looking, followed by VTn-1/6 (25.9%) and Med-1/4 (21.4%). Tk-1/3 was the least preferred (11.9%). Tn-1/5 was the most preferred sexy-looking thickness among both sexes.The results may be used as guidelines for patient or customer preferences in facial rejuvenation operations, brow esthetics, or tattooing.