The present research comprises two studies designed to investigate both antecedents and consequences of pursuing avoidance (relative to approach) personal goals over the course of a semester-long period. Results revealed that neuroticism was positively related to the adoption of avoidance personal strivings (Study 1), and participants with low perceptions of their life skills were more likely to adopt avoidance personal projects (Study 2). Avoidance regulation proved deleterious to both retrospective and longitudinal subjective well-being (SWB), as participants with a greater proportion of avoidance goals reported lower SWB over the course of the semester and evidenced a decrease in SWB from the beginning to the end of the semester. Ancillary analyses attested to the robustness of these results across a variety of alternative predictor variables. Path analyses validated perceived progress as a mediator of the direct relationships observed.