Brush Day & Night Phase III to Phase IV: ensuring that good oral health habits are sustainable

Int Dent J. 2018 May;68 Suppl 1:17-19. doi: 10.1111/idj.12403. Epub 2018 Mar 22.


Over the past 10 years, the FDI-Unilever Brush Day & Night partnership has significantly influenced the life of children worldwide through the implementation of school programmes for oral health education and prevention. This article reports the key facts and outcomes of Phase III of the partnership, and announces the launch of Phase IV. During Phase III, the expert advisors of the Brush Day & Night partnership conducted a longitudinal study to evaluate the impact of the '21 Day' programme in almost 8,000 children in 10 countries. Analysis revealed the effectiveness of the 21 Day programme in sustainably educating children to brush their teeth twice a day, with the greatest impact observed in children aged 7-9 years. With the launch of Phase IV, the Brush Day & Night partnership will continue to deliver its oral health school programme for 7-9 year-old children with a strengthened methodology, including randomized sampling and control groups. The scope of the evaluation will be broadened to include oral health-related quality of life indicators, and monitoring of the oral health knowledge of children's parents/carers.

Keywords: 21-Day programme; World Oral Health Day; oral health advocacy; oral health education and prevention; public-private partnership.

MeSH terms

  • Age Factors
  • Child
  • Child, Preschool
  • Global Health
  • Humans
  • Longitudinal Studies
  • Oral Hygiene* / education
  • Oral Hygiene* / statistics & numerical data
  • Program Evaluation
  • School Health Services*
  • Toothbrushing / statistics & numerical data