Spending too little in hard times

Abstract

People's decisions to consume and save resources are critical to their wellbeing. Previous experiments find that people typically spend too much because of how they discount the future. We propose that people's motive to preserve their savings can instead cause them to spend too little in hard times. We design an economic game in which participants can store resources for the future to survive in a harsh environment. A player's income is uncertain and consumption yields diminishing returns within each day, creating tradeoffs between spending and saving. We compare participants' decisions to a heuristic that performed best in simulations. We find that participants spent too much after windfalls in income, consistent with previous research, but they also spent too little after downturns, supporting the resource preservation hypothesis. In Experiment 2, we find that by varying the income stream, the downturn effect can be isolated from the windfall effect. In Experiments 3-4, we find the same downturn effect in games with financial and political themes.

Keywords: Ecological rationality; Intertemporal choice; Mental accounts; Ownership; Saving; Spending.