We develop a model of excitons coupled to the rotational motion of monomers to study the torsionally induced relaxation and decoherence of excitons in π-conjugated polymers. The model assumes that the monomer units are described by elastically uncoupled harmonic oscillators and that there is a linear exciton-roton coupling. Although the rotational degrees of freedom are much slower than the exciton, so that the adiabatic approximation is generally expected to be valid, we also investigate possible quantized roton corrections via coupled time evolving block decimation-Ehrenfest equations of motion. For the relaxation of the lowest-excited exciton, we find that (1) for a polymer chain with a ground state spiral torsional conformation, the equilibrium angular displacement of each monomer is proportional to the difference of the exciton bond-orders on the neighboring bridging bonds. Consequently, this displacement vanishes in the long chain limit and a classical (Landau) exciton-polaron is not formed. (2) For a polymer chain with a ground state staggered torsional conformation, the equilibrium angular displacement of each monomer is proportional to the sum of the exciton bond-orders on the neighboring bridging bonds. Consequently, there is significant angular displacement and local planarization causing exciton density localization. A classical (Landau) exciton-polaron is formed where the staggered angular displacement is proportional to the exciton density. (3) Generally, in the adiabatic limit, the decay of off-diagonal long-range order (i.e., exciton decoherence) mirrors the localization of the exciton density. However, quantum corrections to the rotational motion alter this adiabatic prediction because of correlated exciton-roton dynamics within the first rotational half-period. In particular, exciton-polaron quasiparticle formation causes more rapid and oscillatory exciton decoherence and slower exciton density localization.