Choosing Wisely campaigns globally: A shared approach to tackling the problem of overuse in healthcare

J Gen Fam Med. 2018 Dec 21;20(1):9-12. doi: 10.1002/jgf2.225. eCollection 2019 Jan.


Choosing Wisely, a campaign which launched in the United States in 2012, has now spread to over 20 countries around the world. Choosing Wisely campaigns share a core set of principles, which inform how campaigns operate and engage with physicians, clinicians, patients, and other stakeholders. This article will address the origins and motivation of Choosing Wisely campaigns, and what factors have supported their spread. It will also discuss how leaders of Choosing Wisely campaigns are collaborating on shared priorities.