Tobacco industry involvement in children's sugary drinks market

BMJ. 2019 Mar 14:364:l736. doi: 10.1136/bmj.l736.


Kim H Nguyen and colleagues examine how tobacco companies applied their knowledge of flavours, colours, and child focused marketing to develop leading children’s sugar sweetened drink brands. These techniques continue to be used by drinks companies despite industry agreement not to promote unhealthy products in this way

Publication types

  • Historical Article

MeSH terms

  • Beverages / analysis
  • Beverages / history*
  • Child
  • Dietary Sucrose / administration & dosage*
  • Food Industry / history*
  • History, 20th Century
  • History, 21st Century
  • Humans
  • Marketing / history
  • Marketing / methods
  • Public Health / history
  • Tobacco Industry / history*
  • United States


  • Dietary Sucrose