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, 264, 1293-1297

Understanding Perceptions and Attitudes in Breast Cancer Discussions on Twitter

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Understanding Perceptions and Attitudes in Breast Cancer Discussions on Twitter

François Modave et al. Stud Health Technol Inform.

Abstract

Among American women, the rate of breast cancer is only second to lung cancer. An estimated 12.4% women will develop breast cancer over the course of their lifetime. The widespread use of social media across the socio-economic spectrum offers unparalleled ways to facilitate information sharing, in particular as it pertains to health. Social media is also used by many healthcare stakeholders, ranging from government agencies to healthcare industry, to disseminate health information and to engage patients. The purpose of this study is to investigate people's perceptions and attitudes related to breast cancer, especially those that are related to physical activities, on Twitter. To achieve this, we first identified and collected tweets related to breast cancer; and then used topic modeling and sentiment analysis techniques to understand discussion themes and quantify Twitter users' perceptions and emotions with respect tobreast cancer to answer 5 research questions.

Keywords: Analysis; Breast Cancer; Social Media.

Figures

Figure 1–
Figure 1–
The workflow of our Twitter analysis pipeline.
Figure 2–
Figure 2–
Breast cancer tweet volume distributions across time (A: random public tweets; and B: Twitter search API).
Figure 3–
Figure 3–
The volume trends of tweets related to physical activity in laypeople’s breast cancer discussions (A: random public tweets; B: Twitter search API).
Figure 4–
Figure 4–
Laypeople’s emotion changes by time.
Figure 5–
Figure 5–
Comparsion of laypeople’s emotions towards breast cancer issues across states.
Figure 6–
Figure 6–
Laypeople’s emotion changes by time.
Figure 7–
Figure 7–
12 topics summarized from the 100 topics learned with a Biterm topic model.
Figure 8–
Figure 8–
Topic distributions by tweet type (promotional information vs. laypeople’s discussions).
Figure 9–
Figure 9–
Selected topic trends from 2013 to 2017 that have significant correlations between promotional information and laypeople’s discussiosns.
Figure 10–
Figure 10–
Two main themes in laypeople tweets related to both breast cancer and physical activities.

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