Recently, bakuchiol has become a popular ingredient in skincare products. It has widely been marketed to treat acne, melasma, photoaging, and hyperpigmentation. Studies have shown functional similarities to retinoids without the limiting side effects, such as erythema, burning, and stinging. Clinicians should be aware of this trendy ingredient, including its recent claims in marketing material and current evidence in the literature, especially as its use continues to expand in available skincare products.