Vaccines represent fundamental public health interventions aimed to counteract or, at least, partially mitigate the severe epidemiological and economic burden generated by communicable disorders, in terms of (i) outcome-related, (ii) behavior-related productivity gains, and (iii) community externalities in developed settings as well as in developing countries. Despite their importance, several parents choose not to immunize their children due to the rising phenomenon of anti-vaccination movements that divulge vaccine-related "fake news" and "post-modern, post-factual truths". Vaccine hesitancy represents a threat that can seriously jeopardize the implementation and success of vaccination campaigns. Within this framework, from a public health perspective, community pharmacies can play a vital role in that pharmacists can: (i) act as immunizers (vaccine distributors, educators, facilitators and administrators), (ii) improve vaccine-related health literacy and vaccination coverage rates as well as (iii) remove barriers and obstacles to the access to healthcare settings offering immunization services and (iv) counteract vaccine hesitancy.
Keywords: community pharmacies; evidence-based public health and vaccinology; vaccination campaign; vaccine hesitancy.