Born global: the influence of international orientation on export performance

Heliyon. 2019 Nov 14;5(11):e02688. doi: 10.1016/j.heliyon.2019.e02688. eCollection 2019 Nov.

Abstract

New international enterprises that are referred to as Born Globals have become the subject of research due to the success of their global operations, despite their early internationalization and limited resources. Given the importance of analyzing the characteristics that contribute to the success of Born Globals, our study examines the influence of international orientation on export performance. Additionally, we consider internal and external drivers for early and accelerated internationalization such as the Born Global's innovative capacity, the dynamism of the market and the favorability of the environment. By estimating a structural equation model, the results show that international orientation is a strong driver of the export performance of Born Globals. However, this relationship is moderated by innovative capacity and the dynamism and favorability of the environment, thus achieving a greater effect on export performance when international orientation is complemented by these variables.

Keywords: Business; Export performance; Innovative capacity; International orientation; Market dynamism.