Studying Consumer Behavior in an Online Context: The Impact of the Evolution of the World Wide Web for New Avenues in Research

Maria Pilar Martinez-Ruiz; Karin S Moser

doi:10.3389/fpsyg.2019.02731

Studying Consumer Behavior in an Online Context: The Impact of the Evolution of the World Wide Web for New Avenues in Research

Front Psychol. 2019 Dec 3:10:2731. doi: 10.3389/fpsyg.2019.02731. eCollection 2019.

Authors

Maria Pilar Martinez-Ruiz¹, Karin S Moser²

Affiliations

¹ Department of Business Administration, University of Castilla La Mancha, Albacete, Spain.
² Business School, London South Bank University, London, United Kingdom.

No abstract available

Keywords: Web 5.0; World Wide Web evolution; consumer behavior; decision making; emotions; new research agenda; online context; sensory experience.