Three mass media campaigns to prevent adolescent cigarette smoking

Prev Med. 1988 Sep;17(5):510-30. doi: 10.1016/0091-7435(88)90050-3.


This article describes behavioral science theory and formative research used to develop television and radio campaigns for preventing the initiation of cigarette smoking among adolescents. It also presents the content and form of the messages, the plans, and the costs for national implementation of the campaigns.

Publication types

  • Research Support, Non-U.S. Gov't
  • Research Support, U.S. Gov't, P.H.S.

MeSH terms

  • Adolescent
  • Adolescent Behavior*
  • African Americans
  • Female
  • Health Education / methods*
  • Humans
  • Male
  • Mass Media*
  • North Carolina
  • Psychology, Adolescent
  • Radio
  • Smoking Prevention*
  • Television
  • Video Recording
  • Whites