Three mass media campaigns to prevent adolescent cigarette smoking

K E Bauman; J D Brown; E S Bryan; L A Fisher; C A Padgett; J M Sweeney

doi:10.1016/0091-7435(88)90050-3

Three mass media campaigns to prevent adolescent cigarette smoking

Prev Med. 1988 Sep;17(5):510-30. doi: 10.1016/0091-7435(88)90050-3.

Authors

K E Bauman¹, J D Brown, E S Bryan, L A Fisher, C A Padgett, J M Sweeney

Affiliation

¹ School of Public Health, University of North Carolina, Chapel Hill 27599.

PMID: 3237655
DOI: 10.1016/0091-7435(88)90050-3

Abstract

This article describes behavioral science theory and formative research used to develop television and radio campaigns for preventing the initiation of cigarette smoking among adolescents. It also presents the content and form of the messages, the plans, and the costs for national implementation of the campaigns.

Publication types

Research Support, Non-U.S. Gov't
Research Support, U.S. Gov't, P.H.S.

MeSH terms

Adolescent
Adolescent Behavior*
African Americans
Female
Health Education / methods*
Humans
Male
Mass Media*
North Carolina
Psychology, Adolescent
Radio
Smoking Prevention*
Television
Video Recording
Whites

Grant support

CA 38392/CA/NCI NIH HHS/United States