Medical Informatics in the Digital Personalized Health and Medicine Era: A SWOT Analysis and Actionable Strategies

Stud Health Technol Inform. 2020 Jun 16:270:869-873. doi: 10.3233/SHTI200285.


With the rapid proliferation of digital health technologies, the role of medical informatics in advancing personalized healthcare and wellbeing is emphasized. To examine the readiness of medical informatics for fostering digital health moving forward, a Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis was performed. As a result, actionable strategies have been identified to maximize the benefits of medical informatics and overcoming the faced challenges in the digital health era.

Keywords: Digital health; SWOT; medical informatics; strategic planning.

MeSH terms

  • Delivery of Health Care
  • Medical Informatics*