Ten considerations for effectively managing the COVID-19 transition

Nat Hum Behav. 2020 Jul;4(7):677-687. doi: 10.1038/s41562-020-0906-x. Epub 2020 Jun 24.

Abstract

Governments around the world have implemented measures to manage the transmission of coronavirus disease 2019 (COVID-19). While the majority of these measures are proving effective, they have a high social and economic cost, and response strategies are being adjusted. The World Health Organization (WHO) recommends that communities should have a voice, be informed and engaged, and participate in this transition phase. We propose ten considerations to support this principle: (1) implement a phased approach to a 'new normal'; (2) balance individual rights with the social good; (3) prioritise people at highest risk of negative consequences; (4) provide special support for healthcare workers and care staff; (5) build, strengthen and maintain trust; (6) enlist existing social norms and foster healthy new norms; (7) increase resilience and self-efficacy; (8) use clear and positive language; (9) anticipate and manage misinformation; and (10) engage with media outlets. The transition phase should also be informed by real-time data according to which governmental responses should be updated.

Publication types

  • Research Support, Non-U.S. Gov't
  • Review

MeSH terms

  • Betacoronavirus
  • Communicable Disease Control / methods*
  • Communication
  • Community Participation*
  • Coronavirus Infections / prevention & control*
  • Government*
  • Health Personnel
  • Humans
  • Pandemics / prevention & control*
  • Pneumonia, Viral / prevention & control*
  • Public Policy*
  • Self Efficacy
  • Social Norms
  • Social Stigma
  • Trust

Supplementary concepts

  • COVID-19
  • severe acute respiratory syndrome coronavirus 2