Social media in sport management education: Introducing LinkedIn

J Hosp Leis Sport Tour Educ. 2020 Nov;27:100262. doi: 10.1016/j.jhlste.2020.100262. Epub 2020 Aug 15.


Social media provide innovative teaching and learning pedagogical frameworks that change means of communication within academic institutions and enable students to develop digital skills that are helpful for a successful professional career. LinkedIn, a social media tool that focuses on professional networking and career development, has become the most popular professional social network, used by all stakeholders of the sport industry, and can therefore be used by students to stay in touch with experts and the latest trends in the sports industry. The purpose of this article is to define the main features and functionalities of LinkedIn from a sport management perspective and share guidelines to embrace and introduce it effectively into sport management courses.

Keywords: LinkedIn; Pedagogical innovation; Professional career; Social media; Sport management education.