Event portfolio management: An emerging transdisciplinary field of theory and praxis

Tour Manag. 2021 Apr;83:104233. doi: 10.1016/j.tourman.2020.104233. Epub 2020 Oct 6.

Abstract

The phenomenon of event portfolio has gradually received acceptance and recognition as host destinations are steadily moving towards assembling multiple events across the calendar to serve multiple policy purposes. This paper reviews all the pertinent literature providing a common ground for studying event portfolios and their management exigencies. It traces the origins of the event portfolio concept and outlines its evolution to date. It thus, maps out event portfolio management as a complex emergent field, establishing its ontological base through convergence of underlying disciplines, theories and concepts. We argue that the integrative nature of event portfolio provides a malleable ground, one across and beyond its parent disciplines that shape it as a transdisciplinary field. This theoretical underpinning is indispensable for the effective treatment and sustainable development of the field.

Keywords: Destination management; Event portfolio; Eventfulness; Multi-purpose development; Sustainability; Transdiscipline.