Dimension, Content, and Role of Platform Psychological Contract: Based on Online Ride-Hailing Users

doi:10.3389/fpsyg.2020.02097

. 2020 Sep 30:11:2097.

doi: 10.3389/fpsyg.2020.02097. eCollection 2020.

Dimension, Content, and Role of Platform Psychological Contract: Based on Online Ride-Hailing Users

Shengxiang She^{1

2}, Haoran Xu¹, Zehong Wu², Yunzhang Tian³, Zelin Tong⁴

Affiliations

¹ School of Business, Guizhou University of Finance and Economics, Guiyang, China.
² School of Business, Guilin University of Technology, Guilin, China.
³ Center for Behavior and Decision, Shaanxi University of Technology, Hanzhong, China.
⁴ Management School, Hainan University, Haikou, China.

PMID: 33101102
PMCID: PMC7554242
DOI: 10.3389/fpsyg.2020.02097

Dimension, Content, and Role of Platform Psychological Contract: Based on Online Ride-Hailing Users

Shengxiang She et al. Front Psychol. 2020.

. 2020 Sep 30:11:2097.

doi: 10.3389/fpsyg.2020.02097. eCollection 2020.

Authors

Shengxiang She^{1

2}, Haoran Xu¹, Zehong Wu², Yunzhang Tian³, Zelin Tong⁴

Affiliations

¹ School of Business, Guizhou University of Finance and Economics, Guiyang, China.
² School of Business, Guilin University of Technology, Guilin, China.
³ Center for Behavior and Decision, Shaanxi University of Technology, Hanzhong, China.
⁴ Management School, Hainan University, Haikou, China.

PMID: 33101102
PMCID: PMC7554242
DOI: 10.3389/fpsyg.2020.02097

Abstract

Online sharing platforms are a new form of enterprising organizations. Their interaction with users exhibits unique characteristics. Based on the extant literature on psychological contracts and interviews, a survey, and statistical analyses of online ride-hailing users, we explore the dimension, content, and role of platform psychological contracts. The results show that the platform psychological contract includes transactional and relational dimensions. The latter dimension features social responsibility contents, which are distinct from that of a traditional enterprise. Using the scale developed herein, we further examine the effect of psychological contract breach on platform relationship quality. Evidently, both dimensions of psychological contract breach are negatively correlated with platform relationship quality. Besides, the value-added validity of relational psychological contract breach with respect to platform relationship quality is higher, suggesting the importance of the relational psychological contract.

Keywords: online car-hailing platform; psychological contract; psychological contract breach; relationship quality; value-added validity.

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Figures

**FIGURE 1**
Two-dimensional structure of psychological contract.

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[1] Argyris C. (1960). Understanding Organization Behavior. Homewood: Dorsey Press, 234–251.

[2] Argyris C. (1960). Understanding Organization Behavior. Homewood: Dorsey Press, 234–251.

[3] Blancero D., Ellram L. (1997). Strategic supplier partnering:A psychological contract perspective. Int. J. Phys. Distr. Log. Manag. 27 616–629. 10.1108/09600039710188684 - DOI

[4] Blancero D., Ellram L. (1997). Strategic supplier partnering:A psychological contract perspective. Int. J. Phys. Distr. Log. Manag. 27 616–629. 10.1108/09600039710188684 - DOI

[5] Blau P. (1964). Exchange and Power in Social Life. New York: John Wiley & Sons, Inc.

[6] Blau P. (1964). Exchange and Power in Social Life. New York: John Wiley & Sons, Inc.

[7] Fournier S. (1998). Consumers and Their Brands: Developing Relationship Theory in Consumer Research. J. Consum. Res. 24 343–373. 10.1086/209515 - DOI

[8] Fournier S. (1998). Consumers and Their Brands: Developing Relationship Theory in Consumer Research. J. Consum. Res. 24 343–373. 10.1086/209515 - DOI

[9] Fournier S., Breazeale M., Fetscherin M. (2012). Consumer-Brand Relationships: Theory and Practice. London and New York: Routledge.

[10] Fournier S., Breazeale M., Fetscherin M. (2012). Consumer-Brand Relationships: Theory and Practice. London and New York: Routledge.

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Dimension, Content, and Role of Platform Psychological Contract: Based on Online Ride-Hailing Users

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Dimension, Content, and Role of Platform Psychological Contract: Based on Online Ride-Hailing Users

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