Collaboration Between Public Health and Marketing Experts as a Response to COVID-19

Popul Health Manag. 2021 Oct;24(5):537-539. doi: 10.1089/pop.2020.0279. Epub 2020 Nov 16.

Authors

M Courtney Hughes¹, Yihui Elina Tang², Shupei Yuan³

Affiliations

¹ School of Health Studies, Northern Illinois University, DeKalb, Illinois, USA.
² Department of Marketing, Northern Illinois University, DeKalb, Illinois, USA.
³ Department of Communication, Northern Illinois University, DeKalb, Illinois, USA.

PMID: 33202163
DOI: 10.1089/pop.2020.0279

No abstract available

Keywords: COVID-19; digital marketing; health communication; marketing; pandemic; public health.

MeSH terms

COVID-19*
Humans
Marketing
Public Health
SARS-CoV-2
Social Media*