Independent restaurant operator perspectives in the wake of the COVID-19 pandemic

Michael G Brizek; Robert E Frash; Brumby M McLeod; Melinda O Patience

doi:10.1016/j.ijhm.2020.102766

Independent restaurant operator perspectives in the wake of the COVID-19 pandemic

Int J Hosp Manag. 2021 Feb:93:102766. doi: 10.1016/j.ijhm.2020.102766. Epub 2020 Nov 19.

Authors

Michael G Brizek¹, Robert E Frash², Brumby M McLeod², Melinda O Patience³

Affiliations

¹ Associate Professor and Interim Dean, College of Business, Lander University, Greenwood, SC, USA.
² Associate Professor, School of Business College of Charleston, Charleston, SC, USA.
³ Research Analyst, Office of Tourism Analysis, College of Charleston, USA.

Abstract

The purpose of this study was to assess the perceptions and attitudes of South Carolina independent full-service restaurant operators in relation to the operational and economic effects of the COVID-19 pandemic. The study utilized a mixed-methods approach that first partnered with local administrative and governmental bodies to disseminate a short survey. The survey was open to respondents for a 5-week period, beginning May 4th, 2020, which was when restaurants were permitted to reopen indoor dining, but with seating capacity restrictions to ensure social distancing. The second qualitative stage employed semi-structured post-survey interviews with selected independent restaurant operators from across the state. The results indicated that 25% of the restaurants polled did not survive the nearly two-month closure. Less than a quarter of respondents were unable to bring back their company's employees to pre-pandemic levels. The CARES Act financial relief programs were favored by most (81%) of the surveyed restaurant operators. Approximately 65% of the respondents did not feel they could keep their restaurants open if the pandemic restrictions remained in place until 2021. The respondents were split as to the future viability of the hospitality and tourism industry. The study offers guidance and managerial strategies for other independent full-service restaurant operators, as the COVID-19 pandemic continues to evolve.

Keywords: COVID-19; Financial viability; Independent restaurant operators; Operational guidelines; Perceptions; Restrictions.