Determinants of intention to play Pokémon Go

Mathupayas Thongmak

doi:10.1016/j.heliyon.2020.e03895

Determinants of intention to play Pokémon Go

Heliyon. 2020 Dec 18;6(12):e03895. doi: 10.1016/j.heliyon.2020.e03895. eCollection 2020 Dec.

Author

Mathupayas Thongmak¹

Affiliation

¹ Thammasat Business School, Thammasat University, Bangkok, Thailand.

Abstract

This paper examines the influence of personal and game factors on gamers' perceived values, drawing from the Theory of Consumption Value (TCV), explores the impacts of values on the Pokémon Go (PG) adoption, and identifies differences between two consumer groups. A sample of 474 (215 PG non-players and 259 PG players) was collected and analysed. Game aesthetics increase all perceived values of both groups. Game aesthetics and innovativeness have no direct impact on gamers' intention to play. Emotional value and functional value are crucial for their behavioural intention. Social value is important for non-players, while conditional value influences players' intentions. This study contributes to the expansion of the TCV in mobile location-based AR game adoption and reveals the insights of players' and non-players' value perceptions. It is one of the first studies investigating the TCV factors, antecedents, and consequence in the mobile AR game literature.

Keywords: Aesthetic; Augmented reality; Business; Consumer attitude; Consumer psychology; Digital media; Individual differences; Industry; Information science; Information technology; Innovativeness; Location-based; Media use; Mobile computing; Mobile games; Pokémon Go; Technology adoption; Theory of consumption values.