Helicenes are promising candidates for chiral optoelectronic materials because of their helically twisted π-conjugated system. However, the emission intensity of unsubstituted helicenes is very weak (Φf < 0.05) due to a small oscillator strength for the S1 → S0 transition. In this work, we investigated the substitution position of the [7]helicene framework so that the S1 → S0 transition has a large transition magnetic dipole moment (TMDM) and is partially symmetry-allowed. A [7]helicene derivative thus designed showed a large fluorescence emission rate (kf = 0.02 ns-1) and a large TMDM for the S1 → S0 transition (|m| = 2.37 × 10-20 erg·Gauss-1), which are more than 10 times greater than those of unsubstituted [7]helicene (kf = 0.001 ns-1, |m| = 0.045 × 10-20 erg·Gauss-1). As a result, we achieved the [7]helicene derivative whose dissymmetry factor of CPL and fluorescence quantum yield were both high (|gCPL| = 1.3 × 10-2, Φf = 0.17) in the solution phase.