Anti-, Non-, and Dis-: the linguistics of negative meanings about youtube

Tatyana A Shiryaeva; Amaliya A Arakelova; Elena V Tikhonova; Nataliya M Mekeko

doi:10.1016/j.heliyon.2020.e05763

Anti-, Non-, and Dis-: the linguistics of negative meanings about youtube

Heliyon. 2020 Dec 24;6(12):e05763. doi: 10.1016/j.heliyon.2020.e05763. eCollection 2020 Dec.

Authors

Tatyana A Shiryaeva¹, Amaliya A Arakelova¹, Elena V Tikhonova^{2

3}, Nataliya M Mekeko^{3

4}

Affiliations

¹ English Language and Professional Communication Department, Pyatigorsk State University, 9, Kalinin Avenue, Pyatigorsk, Stavropol Krai, 357532, Russian Federation.
² Department of Foreign Languages, MGIMO University, 76, Prospect Vernadskogo, Moscow, 119454, Russian Federation.
³ Faculty of Science, Department of Foreign Languages, Peoples' Friendship University of Russia (RUDN University), 6, Miklukho-Maklaya Street, Moscow, 117198, Russian Federation.
⁴ Department of Linguistics and Professional Communication, Moscow State University of Food Production, 11, Volokolamskoye Shosse, Moscow, 125080, Russian Federation.

Abstract

The aim of this research paper is to reveal and explore the negative concepts, i.e. anti-values, verbalized in the professionally compiled media texts on the topic of YouTube as they shape the idea of what YouTube is and how it functions. The authors identify anti-values in the newspaper and magazine articles, reveal linguistic means through which they are implemented, as well as define their relationship with the context. The authors attempt to rationalize the use of anti-values in the texts about YouTube and provide a commentary on both linguistic and extra-linguistic features of these entities. Anti-values reflect concepts, phenomena, ideas or notions that are deemed unacceptable or undesirable in some cases universally, and in some specifically by the users of the platform or those affected by it. The research findings can be used in both axiological and socio-linguistic studies conducted for pragmatic, scientific or educational purposes.

Keywords: Anti-values; Arts & humanities; Axiology; Discourse analysis; Value system; YouTube.