Engaging People in Tobacco Prevention and Cessation: Reflecting Back Over 20 Years Since the Master Settlement Agreement

Amanda L Graham

doi:10.1093/abm/kaaa089

Engaging People in Tobacco Prevention and Cessation: Reflecting Back Over 20 Years Since the Master Settlement Agreement

Ann Behav Med. 2020 Dec 1;54(12):932-941. doi: 10.1093/abm/kaaa089.

Author

Amanda L Graham^{1

2

3}

Affiliations

¹ Innovations Center, Truth Initiative, Washington, DC, USA.
² Department of Medicine, Mayo Clinic College of Medicine and Science, Rochester, MN, USA.
³ Department of Oncology, Georgetown University Medical Center, Lombardi Comprehensive Cancer Center, Washington, DC, USA.

PMID: 33416838
DOI: 10.1093/abm/kaaa089

Abstract

Over the past 20 years, tobacco prevention and cessation efforts have evolved to keep pace with the changing tobacco product landscape and the widespread adoption of digital technologies. In 2019, Truth Initiative was awarded the Society of Behavioral Medicine's Jessie Gruman Award for Health Engagement in recognition of the major role it has played on both fronts since its inception in 1999. This manuscript reviews the challenges and opportunities that have emerged over the past two decades, the evolving tactics deployed by Truth Initiative to engage people in tobacco prevention and cessation efforts, the approaches used to evaluate those efforts, and key achievements. It concludes with a summary of lessons learned and considerations for tobacco control researchers and practitioners to accelerate their impact on public health.

Keywords: Cessation; Digital interventions; Health communication; Media; Prevention; Tobacco control.

Publication types

Review

MeSH terms

Awards and Prizes
Health Communication*
Humans
Legislation as Topic*
Smoking Cessation*
Smoking Prevention*
Societies, Medical
Stakeholder Participation*
Tobacco Products / legislation & jurisprudence*