COVID-19 Vaccine Hesitancy: Shortening the Last Mile

Coralie Chevallier; Anne-Sophie Hacquin; Hugo Mercier

doi:10.1016/j.tics.2021.02.002

COVID-19 Vaccine Hesitancy: Shortening the Last Mile

Trends Cogn Sci. 2021 May;25(5):331-333. doi: 10.1016/j.tics.2021.02.002. Epub 2021 Feb 9.

Authors

Coralie Chevallier¹, Anne-Sophie Hacquin², Hugo Mercier³

Affiliations

¹ Laboratoire de Neurosciences Cognitives et Computationnelles (LNC2), Département d'Études Cognitives, INSERM U960, École Normale Supérieure, PSL Research University, F-75005 Paris, France. Electronic address: coralie.chevallier@gmail.com.
² Institut Jean-Nicod, Département d'Études Cognitives, CNRS UMR8129, École Normale Supérieure, PSL Research University, F-75005 Paris, France.
³ Institut Jean-Nicod, Département d'Études Cognitives, CNRS UMR8129, École Normale Supérieure, PSL Research University, F-75005 Paris, France. Electronic address: hugo.mercier@gmail.com.

Abstract

We offer three recommendations to increase coronavirus disease 2019 (COVID-19) vaccination rates. First, use communication campaigns leveraging evidence-based levers and argumentation tools with experts. Second, use behavioral insights to make vaccination more accessible. Third, help early adopters communicate about their decision to be vaccinated to accelerate the emergence of pro-vaccination norms.

Keywords: COVID-19; behavioral insights; communication; social norms; vaccine hesitancy.

Publication types

Research Support, Non-U.S. Gov't

MeSH terms

COVID-19 / prevention & control*
COVID-19 Vaccines / administration & dosage*
COVID-19 Vaccines / supply & distribution
Humans
Persuasive Communication*
Vaccination / psychology*
Vaccination / statistics & numerical data*

Substances

COVID-19 Vaccines