In recent years, China's economic development has advanced by leaps and bounds, but the development of China's rural logistics system is still at its primary stage. Some remote areas with inconvenient transportation are still in a state of serious lack or even blank, and due to the high cost of rural logistics delivery services, the rural logistics business of the enterprise also has a profit problem, which limits the development of rural logistics talent innovation to some extent. The purpose of this paper is to study a new influencing factor model of the Internet rural logistics talent innovation mechanism. This paper innovatively proposes countermeasures to improve the innovation of e-commerce practitioners in rural areas. Through research, the author finds that the innovation of rural e-commerce application talents in China is generally low. The key point of the solution lies in how to improve the level of innovation in rural e-commerce application talents. According to the status quo, identify the factors that hinder the innovation and improvement of rural e-commerce application talents. Combined with the great environment of the development of rural e-commerce industry in China, the paper proposes to improve the countermeasures for improving the innovation of rural e-commerce application talents. Improve the current situation of rural e-commerce application talents mediocrity and promote the innovation of rural e-commerce application talents. Fundamentally promote agricultural development and the building of a new socialist countryside. This paper adopts the literature research method based on fuzzy comprehensive evaluation method, system analysis method and the combination of questionnaire survey and interview. Through big data and information science methods for data processing, using a company's Internet rural talent data set to simulate, the results It shows that with the method of this paper, the recognition rate reaches 98%, the speed increases obviously, and it is 20% faster than others.