Natural American Spirit cigarettes are marketed as 'made different': the role of brand positioning and differentiation

Tob Control. 2022 Sep;31(5):679-682. doi: 10.1136/tobaccocontrol-2020-056442. Epub 2021 Mar 16.

Author

Timothy Dewhirst¹

Affiliation

¹ Department of Marketing and Consumer Studies, Gordon S. Lang School of Business and Economics, Guelph, Ontario, Canada dewhirst@uoguelph.ca.

PMID: 33727254
DOI: 10.1136/tobaccocontrol-2020-056442

No abstract available

Keywords: advertising and promotion; packaging and labelling; public policy; tobacco industry.

MeSH terms

Humans
Product Packaging
Tobacco Industry*
Tobacco Products*