Frequency and Duration of Advertising on Popular Child-Directed Channels on a Video-Sharing Platform

Samantha L Yeo; Alexandria Schaller; Michael B Robb; Jenny S Radesky

doi:10.1001/jamanetworkopen.2021.9890

Frequency and Duration of Advertising on Popular Child-Directed Channels on a Video-Sharing Platform

JAMA Netw Open. 2021 May 3;4(5):e219890. doi: 10.1001/jamanetworkopen.2021.9890.

Authors

Samantha L Yeo¹, Alexandria Schaller¹, Michael B Robb², Jenny S Radesky¹

Affiliations

¹ Department of Pediatrics, University of Michigan Medical School, Ann Arbor.
² Common Sense Media, San Francisco, California.

Abstract

This cross-sectional study quantifies the number and duration of distinct advertisements that appear during child-directed videos on a video-sharing platform as well as the frequency of age-inappropriate ads.

Publication types

Research Support, N.I.H., Extramural
Research Support, Non-U.S. Gov't

MeSH terms

Advertising / statistics & numerical data*
Child, Preschool
Humans
Politics
Social Media / statistics & numerical data
Television / statistics & numerical data*
Violence