The communicative paradigm shift of the digital age: The skinny on social media

J Cosmet Dermatol. 2022 Apr;21(4):1335-1336. doi: 10.1111/jocd.14242. Epub 2021 Jun 8.


In this editorial, we explore several relevant issues pertaining to social media use including influencers and photo-editing software. The aforementioned topics are discussed vis-à-vis their profound positive and negative effects on both patients and aesthetic physicians. The reader is invited to appreciate the importance of social media use in aesthetic medicine and the pitfalls its use presents.

Keywords: cosmetics; dermatologists; influencers; social media.

Publication types

  • Editorial

MeSH terms

  • Communication
  • Humans
  • Social Media*