Intensified advertising of heated tobacco products in Japan: an apparent shift in marketing strategy

Tob Control. 2023 Jan;32(1):130. doi: 10.1136/tobaccocontrol-2021-056615. Epub 2021 May 24.

Authors

Masao Ichikawa¹, Ai Hori², Haruhiko Inada³, Takahiro Tabuchi⁴

Affiliations

¹ Department of Global Public Health, University of Tsukuba, Tsukuba, Ibaraki, Japan masao@md.tsukuba.ac.jp.
² Department of Global Public Health, University of Tsukuba, Tsukuba, Ibaraki, Japan.
³ Department of International Health, Johns Hopkins Bloomberg School of Public Health, Baltimore, Maryland, USA.
⁴ Cancer Control Center, Osaka International Cancer Institute, Osaka, Japan.

PMID: 34031227
DOI: 10.1136/tobaccocontrol-2021-056615

No abstract available

Keywords: advertising and promotion; media; tobacco industry.

Publication types

Letter

MeSH terms

Advertising
Humans
Japan
Marketing
Smoking Devices
Tobacco Industry*
Tobacco Products*