Understanding colorectal twitter: A comparison of its highest and lowest rank influencers

Cancer Treat Res Commun. 2021 Jun 10;28:100419. doi: 10.1016/j.ctarc.2021.100419. Online ahead of print.

Abstract

The distribution of content related to colorectal surgery in social media is steadily increasing. Social media influencers possess large audiences and are frequently viewed as authority; however, their credibility is often unchecked. In our commentary we present our analysis and comparison of the most and least influential accounts on Twitter within the field of colorectal surgery. Additionally, we discuss the current literature, role and importance of social media for the modern surgeon.

Keywords: Colorectal surgery; Influencer; Social media; Twitter.