Skin photoprotection against UVA radiation is crucial, but it is hindered by the sparsity of approved commercial UVA filters. Sinapoyl malate (SM) derivatives are promising candidates for a new class of UVA filters. They have been previously identified as an efficient photoprotective sunscreen in plants due to their fast nonradiative energy dissipation. Combining experimental and computational results, in our previous letter (J. Phys. Chem. Lett. 2021, 12, 337-344) we showed that coumaryl Meldrum (CMe) and sinapoyl Meldrum (SMe) are outstanding candidates for UVA filters in sunscreen formulations. Here, we deliver a comprehensive computational characterization of the excited-state dynamics of these molecules. Using reaction pathways and excited-state dynamics simulations, we could elucidate the photodeactivation mechanism of these molecules. Upon photoexcitation, they follow a two-step logistic decay. First, an ultrafast and efficient relaxation stabilizes the excited state alongside a 90° twisting around the allylic double bond, giving rise to a minimum with a twisted intramolecular excited-state (TICT) character. From this minimum, internal conversion to the ground state occurs after overcoming a 0.2 eV barrier. Minor differences in the nonradiative decay and fluorescence of CMe and SMe are associated with an additional minimum present only in the latter.