Nicotine Pouch Unit Sales in the US, 2016-2020

Abstract

This study uses retail scanner data to assess nicotine pouch sales in the US between 2016 and 2020.

Figure 1.. Nicotine Pouch Unit Sales in the US by Manufacturer, July 1, 2016–June 13, 2020

One unit was defined as a container of (typically 15-20) nicotine pouches. As of November 2020, Dryft is sold under the Velo brand by British American Tobacco.

Figure 2.. Mean Quarterly Unit Sales of Nicotine Pouches in the US by Flavor, 2016-2020

One unit was defined as a container of (typically 15-20) nicotine pouches. Estimated from annual sales divided by quarters of data available. The fruit category includes Altria’s berry and citrus; British American Tobacco’s citrus; Kretek International’s black cherry, citrus, and dragon fruit; Rogue Holdings’ honey lemon and mango; and Swedish Match’s citrus. The mint category includes Altria’s and British American Tobacco’s mint, Kretek International’s peppermint, Rogue Holdings’ peppermint, and Swedish Match’s cool mint and peppermint. The spearmint category includes Kretek International and Swedish Match. The wintergreen category includes Altria, Kretek International, Rogue Holdings, and Swedish Match. The cinnamon category includes Altria, Kretek International, and Swedish Match. The coffee category includes Altria, Kretek International, and Swedish Match. Altria’s original flavor (0.015% of unit sales) was excluded because it did not fit within the aforementioned categories.