This paper investigates incorporating community well-being metrics into the objectives of optimization algorithms and the teams that build them. It documents two cases where a large platform appears to have modified their system to this end. Facebook incorporated "well-being" metrics in 2017, while YouTube began integrating "user satisfaction" metrics around 2015. Metrics tied to community well-being outcomes could also be used in many other systems, such as a news recommendation system that tries to increase exposure to diverse views, or a product recommendation system that opstimizes for the carbon footprint of purchased products. Generalizing from these examples and incorporating insights from participatory design and AI governance leads to a proposed process for integrating community well-being into commercial AI systems: identify and involve the affected community, choose a useful metric, use this metric as a managerial performance measure and/or an algorithmic objective, and evaluate and adapt to outcomes. Important open questions include the best approach to community participation and the uncertain business effects of this process.
Keywords: AI ethics; Artificial intelligence; Community well-being; Corporate social responsibility; Optimization.
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