Evaluation of the Virtual Economic Effect of Tourism Product Emotional Marketing Based on Virtual Reality

Abstract

Rapid development of Internet technology has led to great changes in all fields of life. Tourism industry has also gone to the Internet with the change of the times. Regarding the application of Internet technology in tourism, in fact, virtual tourism products are directly used to promote economic development. Online tourism stores have all kinds of tourism information in the database, realize network roaming, provide convenient information services for both the supply and demand of tourism, and can realize the rapid and stable sustainable development of tourism. This article mainly studies the evaluation of the virtual economic effect of emotional marketing of tourism products based on virtual reality (VR), the meaning algorithm of VR, etc., analyzes the virtual economy of tourism products based on VR, and helps tourism enterprises to grasp the needs of tourism consumers more accurately, so as to design products and services that are more in line with the demands of tourism consumers, the process of ultimately improving the user value. This study mainly uses the VR method, VR platform eye map processing, VR eye map regional detection and feature extraction method, and VR tourism product emotional marketing related experiments, to study the evaluation of the virtual economic effect of tourism product emotional marketing based on VR. The economic performance information of the virtual tourism industry is equivalent to the amount of these indicators, and the impact of the comprehensive evaluation on the economic performance of virtual tourism is quite equal. The results show that from 2017 to 2020, the virtual economic revenue of VR tourism product emotional marketing increased from 50 million to 1 billion. However, people give more importance to the tourism experience brought by virtual tourism products, and the reasonable consumption structure of virtual tourism hinders the improvement of tourism economic benefits. To promote the rationalization of the consumption structure of virtual tourism, the basic industry of tourism consumption is developed and the necessary design and processing is increased, in order to increase the supply of tourism products and to enrich tourism consumption.

Keywords: consumption structure; economic effect evaluation; emotional marketing; tourism products; virtual reality.