The paper addresses the problem of complex socio-economic phenomena assessment using questionnaire surveys. The data are represented on an ordinal scale; the object assessments may contain positive, negative, no answers, a "difficult to say" or "no opinion" answers. The general framework for Intuitionistic Fuzzy Synthetic Measure (IFSM) based on distances to the pattern object (ideal solution) is used to analyze the survey data. First, Euclidean and Hamming distances are applied in the procedure. Second, two pattern object constructions are proposed in the procedure: one based on maximum values from the survey data, and the second on maximum intuitionistic values. Third, the method for criteria comparison with the Intuitionistic Fuzzy Synthetic Measure is presented. Finally, a case study solving the problem of rank-ordering of the cities in terms of satisfaction from local public administration obtained using different variants of the proposed method is discussed. Additionally, the comparative analysis results using the Intuitionistic Fuzzy Synthetic Measure and the Intuitionistic Fuzzy TOPSIS (IFT) framework are presented.
Keywords: Hellwig’s method; decision making; fuzzy measurement; fuzzy multi-criteria method; intuitionistic fuzzy set; ordinal data; synthetic measure; uncertainly.