Climate change is certainly a global problem that negatively affects all nations, and thus all humans, on the globe. Nevertheless, little is known about people's perceptions of climate change and its effects on people's attitudinal and behavioral responses to climate change. The present study successfully addressed how hotel guests' environment-friendly behavior intention is formed through their self-perception as a member of the global community and their psychological distance of climate change. An online survey was used to collect quantitative data from hotel guests to verify the hypotheses. Our test results supported all the hypotheses in our conceptual model. Consequently, the findings of this study satisfactorily explained how hotel guests form their intention to engage in environment-friendly behaviors while they are staying at hotels.
Keywords: environment-friendly behavior; global identity; hotel; norm activation model; psychological distance of climate change.