The Racialized Marketing of Unhealthy Foods and Beverages: Perspectives and Potential Remedies

J Law Med Ethics. 2022;50(1):52-59. doi: 10.1017/jme.2022.8.


We propose that marketing of unhealthy foods and beverages to Black and Latino consumers results from the intersection of a business model in which profits come primarily from marketing an unhealthy mix of products, standard targeted marketing strategies, and societal forces of structural racism, and contributes to health disparities.

Keywords: Food and Beverage Marketing; Health Equity; Race and Ethnicity; Structural Racism; Targeted Marketing.

MeSH terms

  • Beverages*
  • Commerce
  • Food*
  • Humans
  • Marketing