Conformist social learning leads to self-organised prevention against adverse bias in risky decision making
- PMID: 35535494
- PMCID: PMC9090329
- DOI: 10.7554/eLife.75308
Conformist social learning leads to self-organised prevention against adverse bias in risky decision making
Abstract
Given the ubiquity of potentially adverse behavioural bias owing to myopic trial-and-error learning, it seems paradoxical that improvements in decision-making performance through conformist social learning, a process widely considered to be bias amplification, still prevail in animal collective behaviour. Here we show, through model analyses and large-scale interactive behavioural experiments with 585 human subjects, that conformist influence can indeed promote favourable risk taking in repeated experience-based decision making, even though many individuals are systematically biased towards adverse risk aversion. Although strong positive feedback conferred by copying the majority's behaviour could result in unfavourable informational cascades, our differential equation model of collective behavioural dynamics identified a key role for increasing exploration by negative feedback arising when a weak minority influence undermines the inherent behavioural bias. This 'collective behavioural rescue', emerging through coordination of positive and negative feedback, highlights a benefit of collective learning in a broader range of environmental conditions than previously assumed and resolves the ostensible paradox of adaptive collective behavioural flexibility under conformist influences.
Keywords: collective behaviour; computational biology; conformity; hot stove effect; human; physics of living systems; reinforcement learning; risky decision making; social learning; systems biology.
Plain language summary
When it comes to making decisions, like choosing a restaurant or political candidate, most of us rely on limited information that is not accurate enough to find the best option. Considering others’ decisions and opinions can help us make smarter choices, a phenomenon called “collective intelligence”. Collective intelligence relies on individuals making unbiased decisions. If individuals are biased toward making poor choices over better ones, copying the group’s behavior may exaggerate biases. Humans are persistently biased. To avoid repeated failure, humans tend to avoid risky behavior. Instead, they often choose safer alternatives even when there might be a greater long-term benefit to risk-taking. This may hamper collective intelligence. Toyokawa and Gaissmaier show that learning from others helps humans make better decisions even when most people are biased toward risk aversion. The experiments first used computer modeling to assess the effect of individual bias on collective intelligence. Then, Toyokawa and Gaissmaier conducted an online investigation in which 185 people performed a task that involved choosing a safer or risker alternative, and 400 people completed the same task in groups of 2 to 8. The online experiment showed that participating in a group changed the learning dynamics to make information sampling less biased over time. This mitigated people’s tendency to be risk-averse when risk-taking is beneficial. The model and experiments help explain why humans have evolved to learn through social interactions. Social learning and the tendency of humans to conform to the group’s behavior mitigates individual risk aversion. Studies of the effect of bias on individual decision-making in other circumstances are needed. For example, would the same finding hold in the context of social media, which allows individuals to share unprecedented amounts of sometimes incorrect information?
© 2022, Toyokawa and Gaissmaier.
Conflict of interest statement
WT, WG No competing interests declared
Figures
Similar articles
-
Normative decision rules in changing environments.Elife. 2022 Oct 25;11:e79824. doi: 10.7554/eLife.79824. Elife. 2022. PMID: 36282065 Free PMC article.
-
Dynamic social learning in temporally and spatially variable environments.R Soc Open Sci. 2020 Dec 2;7(12):200734. doi: 10.1098/rsos.200734. eCollection 2020 Dec. R Soc Open Sci. 2020. PMID: 33489255 Free PMC article.
-
Bayesian collective learning emerges from heuristic social learning.Cognition. 2021 Jul;212:104469. doi: 10.1016/j.cognition.2020.104469. Epub 2021 Mar 24. Cognition. 2021. PMID: 33770743
-
Information flow, opinion polling and collective intelligence in house-hunting social insects.Philos Trans R Soc Lond B Biol Sci. 2002 Nov 29;357(1427):1567-83. doi: 10.1098/rstb.2002.1066. Philos Trans R Soc Lond B Biol Sci. 2002. PMID: 12495514 Free PMC article. Review.
-
Bringing a Time-Depth Perspective to Collective Animal Behaviour.Trends Ecol Evol. 2016 Jul;31(7):550-562. doi: 10.1016/j.tree.2016.03.018. Epub 2016 Apr 19. Trends Ecol Evol. 2016. PMID: 27105543 Review.
Cited by
-
Collective incentives reduce over-exploitation of social information in unconstrained human groups.Nat Commun. 2024 Mar 27;15(1):2683. doi: 10.1038/s41467-024-47010-3. Nat Commun. 2024. PMID: 38538580 Free PMC article.
-
Evolutionary emergence of collective intelligence in large groups of students.Front Psychol. 2022 Nov 2;13:848048. doi: 10.3389/fpsyg.2022.848048. eCollection 2022. Front Psychol. 2022. PMID: 36405219 Free PMC article.
-
Interaction among participants in a collective intelligence experiment: an emotional approach.Front Psychol. 2024 May 15;15:1383134. doi: 10.3389/fpsyg.2024.1383134. eCollection 2024. Front Psychol. 2024. PMID: 38813562 Free PMC article.
-
A Cognitive Computational Approach to Social and Collective Decision-Making.Perspect Psychol Sci. 2024 Mar;19(2):538-551. doi: 10.1177/17456916231186964. Epub 2023 Sep 6. Perspect Psychol Sci. 2024. PMID: 37671891 Free PMC article.
-
Moderate confirmation bias enhances decision-making in groups of reinforcement-learning agents.PLoS Comput Biol. 2024 Sep 4;20(9):e1012404. doi: 10.1371/journal.pcbi.1012404. eCollection 2024 Sep. PLoS Comput Biol. 2024. PMID: 39231162 Free PMC article.
References
Publication types
MeSH terms
Grants and funding
LinkOut - more resources
Full Text Sources
