[Analysis of exposure to tobacco advertisement and promotion among Chinese adults aged 15 years and above, 2010 and 2018]

Zhonghua Liu Xing Bing Xue Za Zhi. 2022 Jun 10;43(6):830-834. doi: 10.3760/cma.j.cn112338-20211130-00933.
[Article in Chinese]


Objective: To investigate the exposure to tobacco advertisements and promotions among Chinese adults aged 15 and above, identify the publicity channels and forms of tobacco advertising and promotion in 2010 and 2018, and implicate further tobacco control measures in China. Methods: A multistage, stratified, randomized cluster sampling design was used in 2010 and 2018 China Adult Tobacco Survey, with national representativeness. 13 354 and 19 376 permanent residents were selected in the 2010 and 2018 surveys. SAS 9.4 software was applied for data analysis, and all the data were weighted based on a complex sampling design. Rao Scott χ2 test was used for group comparison of a single factor. Results: In 2010 and 2018, 19.61% and 18.14% of the survey respondents did see tobacco advertising and promotion. From 2010 to 2018, there was no significant change in the situation of tobacco advertisements and promotions. Among those who had gone to a cigarette shop, the proportion of seeing tobacco advertisements increased from 29.28% in 2010 to 43.28% in 2018. Among those who had seen tobacco advertisements on TV, the rate fell from 50.93% in 2010 to 28.58% in 2018. Among those who had gone to movie theaters, the proportion of seeing tobacco advertisements increased from 2.17% in 2010 to 9.89% in 2018. Among those who had used the Internet, the proportion of seeing tobacco advertisements online rose from 19.20% in 2010 to 42.30% in 2018. In terms of tobacco promotion, the percentages of people who had seen tobacco promotions, cigarette price discounts, cigarette discount coupons, gifts, and other preferential activities in various places in the past 30 days were 4.99% vs. 9.30%, 0.78% vs. 4.09%, 0.04% vs. 0.33% and 0.98% vs. 3.33% in 2010 and 2018, respectively (P<0.001). Conclusions: Tobacco advertising and promotion are still prevalent in China, with no significant change in 2010 and 2018. Tobacco advertising and promotion have been with the constant changes and development of media platforms. It is necessary to improve the implementation of relevant policies, comprehensively ban tobacco advertisements and promotions, and strengthen the supervision of ads and promotions.

目的: 了解我国≥15岁人群在过去30 d内看到烟草广告和促销的情况,分析2010与2018年烟草广告和促销的宣传渠道、宣传形式等状况,为进一步推动控烟工作提供依据。 方法: 2010与2018年均采用多阶段分层整群随机抽样,分别抽取≥15岁具有全国代表性的常住居民13 354人和19 376人。使用SAS 9.4软件对数据进行清洗、加权、分析,采用Rao-Scott χ2检验进行数据单因素组间比较。 结果: 2010与2018年分别有19.61%和18.14%的调查对象看到了烟草广告和促销,两年相比看到烟草广告和促销的情况无明显变化。烟草广告方面,去过销售卷烟商店的人群在销售卷烟商店看到烟草广告的比例从2010年的29.28%上升为2018年的43.28%;看过电视的人群在电视上看到烟草广告的比例从2010年的50.93%下降为2018年的28.58%;去过电影院的人群在电影院看到烟草广告的比例从2010年的2.17%上升为2018年的9.89%;使用过互联网的人群在互联网看到烟草广告的比例从2010年的19.20%上升为2018年的42.30%。烟草促销方面,2010与2018年,人群过去30 d内在各类场所看到烟草促销活动、卷烟价格折扣、卷烟优惠券、免费礼品或其他优惠的比例均有上升,分别为4.99% vs. 9.30%、0.78% vs. 4.09%、0.04% vs. 0.33%和0.98% vs. 3.33%,差异有统计学意义(P<0.001)。 结论: 我国烟草广告和促销等情况仍广泛存在,2010与2018年无明显改变。随着媒体平台不断的变化发展,烟草广告和促销的渠道也有所转变,特别是互联网、烟草零售点的烟草广告等应加强重视。需要进一步完善相关政策,全面禁止烟草广告和促销活动,并着力加强监管工作。.

MeSH terms

  • Adult
  • Advertising*
  • China / epidemiology
  • Humans
  • Tobacco
  • Tobacco Products*
  • Tobacco Use