Importance: There is an existing disparity in the ability for patients with skin of color to access reliable, evidence-based care via social media.
Objectives: To analyze the intention, creators, and engagement of skin of color content posted on TikTok.
Design: Cross-sectional epidemiologic study analyzing the content of 43 search terms related to skin of color.
Setting: Population-based.
Participants: The accounts linked to the top 3 posts associated with each search term when sorted by both relevance and number of likes based on the TikTok algorithm.
Exposures: N/A.
Main outcome measures: The number of views, likes, comments, and shares.
Results: Dermatologists fall behind other TikTok creators with regard to producing popular skin of color content on TikTok. Conclusion and Results: Dermatologists have the opportunity to help combat the spread of misinformation by generating educational posts and making reliable content more available for skin of color patients. J Drugs Dermatol. 2022;21(7):718-722. doi:10.36849/JDD.6784.