With the rapid development of digital information technology, life has become more convenient for people; however, the digital divide for the elderly was even more serious, so they became a forgotten group in the internet age over time. Residents' demand for healthcare is rising, but the wisdom healthcare service supported by digital information technology is less acceptable to the elderly due to the digital divide. Based on the knowledge gap theory and combining the value perception and satisfaction model, this study explores the influence of the digital divide for the elderly on wisdom healthcare satisfaction and takes the perceived value of wisdom healthcare as a mediator, and artificial intelligence and big data as moderators into the research framework. Based on the data of 1,052 elderly people in China, the results show that the digital divide for the elderly has a negative influence on wisdom healthcare satisfaction and perceived value. Moreover, it is found that wisdom healthcare perception value mediated the relationship between the digital divide for the elderly and the wisdom healthcare satisfaction, which enhances the negative effect of the digital divide for the elderly on wisdom healthcare satisfaction. Furthermore, the moderating effect of artificial intelligence and big data on the relationship between the digital divide for the elderly and the perceived value of wisdom healthcare is opposite to that between the perceived value of wisdom healthcare and wisdom healthcare satisfaction. Therefore, this study has a reference value for the development and optimization of smart medical industry.
Keywords: artificial intelligence; big data; digital divide; governance mechanism; older people; wisdom health care.
Copyright © 2022 Zhou, Wang, Liu and Yang.