Themes in e-liquid concept names as a marketing tactic: evidence from Premarket Tobacco Product Applications in the USA

Affiliations

• ¹ Zilber School of Public Health, University of Wisconsin-Milwaukee, Milwaukee, Wisconsin, USA llaestad@uwm.edu.
• ² Department of Population and Public Health Sciences, University of Southern California, Los Angeles, California, USA.
• ³ Department of Health Promotion, Education, and Behavior, University of South Carolina, Columbia, South Carolina, USA.
• ⁴ Behavioral Health and Health Policy Practice, Westat, Inc, Rockville, Maryland, USA.
• ⁵ Department of Clinical and Translational Research, University of Rochester Medical Center, Rochester, New York, USA.