With the development of network technology, enterprises face the explosive growth of data every day. Therefore, to fully mine the value of massive data, big data analysis (BDA) technology has become the key to developing the core competitiveness of enterprises. However, few empirical studies have investigated the influencing mechanism of the BDA capability of an enterprise on its operational performance. To fill this gap, this study explores how BDA technology capability influences enterprise operation performance, based on dynamic capabilities theory and resource-based theory. It proposes the key variables, including the connectivity, compatibility, and modularization of big data analysis technical capability, enterprise's operational performance, and the fit between data and tools, to establish a model and study the correlation between the variables. The results highlight the mediating role of data-tool fit in the relationships between BDA capability and the enterprise's operational performance, which is a major finding that has not been underlined in the extant literature. This study provides valuable insight for operational managers to help them in mobilizing BDA capability for enterprises' operational management and improving operational performance.
Keywords: BDA technology capability; dynamic capabilities views; enterprise operation performance; fit between data and tools; resource-based view theory.
Copyright © 2022 Huang, Yang, Wang, Lin and Jiang.