Thinking more or thinking differently? Using drift-diffusion modeling to illuminate why accuracy prompts decrease misinformation sharing

Abstract

Recent experiments have found that prompting people to think about accuracy reduces misinformation sharing intentions. The process by which this effect operates, however, remains unclear. Do accuracy prompts cause people to "stop and think," increasing deliberation? Or do they change what people think about, drawing attention to accuracy? Since these two accounts predict the same behavioral outcomes (i.e., increased sharing discernment following a prompt), we used computational modeling of sharing decisions with response time data, as well as out-of-sample ratings of headline perceived accuracy, to test the accounts' divergent predictions across six studies (N = 5633). The results suggest that accuracy prompts do not increase the amount of deliberation people engage in. Instead, they increase the weight participants put on accuracy while deliberating. By showing that prompting people makes them think better even without thinking more, our results challenge common dual-process interpretations of the accuracy-prompt effect. Our findings also highlight the importance of understanding how social media distracts people from considering accuracy, and provide evidence for scalable interventions that redirect people's attention.

Keywords: Decision making; Drift-diffusion model; Dual process; Misinformation; Social media.