The synthesis as well as the structural and photophysical characterization of two isoleptic bis-cyclometalated Pt(II) and Pd(II) complexes, namely [PtL] and [PdL], bearing a tailored dianionic tetradentate ligand (L2-) are reported. The isostructural character and intermolecular interactions of [PtL] and [PdL] were assessed by NMR spectroscopy and X-ray diffraction analysis. Both complexes show fully ligand-controlled aggregation, demonstrating that a judicious molecular design can tune the photophysical properties. In fact, by introduction of fluorine atoms on defined positions and methoxy groups on complementary sites, metal-metal interactions can be forced by a head-to-tail stacking. Hence, [PtL] shows luminescence from metal-perturbed ligand-centered or from metal-metal-to-ligand charge-transfer triplet states in diluted solutions, in frozen glasses and in crystals, with high photoluminescence quantum yields and long lifetimes in the microsecond range. At room temperature (RT) in concentrated fluid solutions, the palladium analogue [PdL] surprisingly emits luminescence from aggregated species involving supramolecular interactions. Time-resolved photoluminescence and transient absorption spectroscopies demonstrated that ultrafast intersystem crossing occurs for both metals, which outruns any competitive relaxation pathway from the photoexcited singlet state. Furthermore, we demonstrate that the radiationless deactivation can be suppressed in frozen glassy matrices at 77 K and by intermolecular interactions in fluid solutions at RT. In both cases and as indicated by density functional theory calculations, the lowest emissive state acts as an energy trap from which the thermal population of dissociative states with formal occupation of an antibonding Pd-centered 4dx2-y2 orbital is suppressed. This occurs as the energy gap between the emissive and the dark states surpasses kT.