A big leap in prescription drug promotion in Canada

J Pharm Pharm Sci. 2024 Jan 24:27:12666. doi: 10.3389/jpps.2024.12666. eCollection 2024.
No abstract available

Keywords: Canada; PAAB code; patient support program (PSP); pharmaceutical advertising advisory board (PAAB); real-world evidence (RWE).

Publication types

  • Editorial

MeSH terms

  • Advertising
  • Canada
  • Prescription Drugs*

Substances

  • Prescription Drugs