Marketing ZYN: examining branded and unbranded content

Tob Control. 2025 Feb 6:tc-2024-058766. doi: 10.1136/tc-2024-058766. Online ahead of print.

Ollie Ganz^{1

2}, Patrick V Barnwell³, Mary Hrywna^{3

2}, Scott I Donaldson⁴, Jon-Patrick Allem^{3

2}, Cristine D Delnevo^{3

2}

¹ Rutgers Institute for Nicotine and Tobacco Studies, Rutgers Biomedical and Health Sciences, New Brunswick, New Jersey, USA og96@sph.rutgers.edu.
² Department of Health Behavior, Society and Policy, Rutgers School of Public Health, Piscataway, New Jersey, USA.
³ Rutgers Institute for Nicotine and Tobacco Studies, Rutgers Biomedical and Health Sciences, New Brunswick, New Jersey, USA.
⁴ Population and Public Health Sciences, Rutgers Robert Wood Johnson Medical School, New Brunswick, New Jersey, USA.

No abstract available

Keywords: Advertising and Promotion; Non-cigarette tobacco products; Tobacco industry.

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