To change, but not to preserve! Norm conformity following control threat only emerges for change norms but not for status quo norms

Abstract

Collectively pursuing social change may help people experience a sense of agency through their group when personal control is threatened, thereby restoring their sense of control. Accordingly, we proposed and found in two studies (N = 177 & 178) that following an experimentally manipulated threat to personal control, group members conform only to ingroup norms (vs. non-norms) framed as proposing social change, but not to those framed as preserving the status quo (in Study 1, we found this only for highly identified group members). This demonstrates the importance of collectively pursued social change for group-based control processes and qualifies the widely held belief that people reject change under conditions of threat.

Keywords: Control motivation; group norms; social change; social identity.