Marketing for Sensa: a 'zero nicotine vapor product' from a major tobacco company

Tob Control. 2026 Jan 8;35(1):132-134. doi: 10.1136/tc-2024-059074.

Meagan O Robichaud¹, Eugene M Talbot², Ollie Ganz^{2

3}, Melissa Mercincavage², Hanno C Erythropel⁴, Julie B Zimmerman⁴, Sairam V Jabba^{5

6}, Sven E Jordt^{5

6}, Cristine D Delnevo^{2

3}

¹ Rutgers Institute for Nicotine & Tobacco Studies, New Brunswick, New Jersey, USA mr2142@ints.rutgers.edu.
² Rutgers Institute for Nicotine & Tobacco Studies, New Brunswick, New Jersey, USA.
³ Department of Health Behavior, Society and Policy, Rutgers School of Public Health, Piscataway, New Jersey, USA.
⁴ Department of Chemical and Environmental Engineering, Yale University, New Haven, Connecticut, USA.
⁵ Department of Anesthesiology, Duke University School of Medicine, Durham, North Carolina, USA.
⁶ Department of Psychiatry, Yale School of Medicine, New Haven, Connecticut, USA.

No abstract available

Keywords: Advertising and Promotion; Electronic nicotine delivery devices; Tobacco industry.

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